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i-will-tell-you-everything (2015)

i-will-tell-you-everything is an experimental identity in the form of an online catalog, booklet and exhibition voice-over for the groups exhibition The Encyclopedia of Media Objects, exhibited at V2_ in June 2015. The identity is based on the categories and structure of a popular image database called the SUN database, developed by the MIT Computer Science and Artificial Intelligence Laboratory and can be found online here. The SUN database is developed with the aim to increase the quality of image recognition software that is implemented in self-driving cars, face detection software and CCTV camera projects to prevent crime.

i-will-tell-you-everything online catalog

Datasets like the SUN database can be regarded as a contemporary version of the traditional encyclopedia. The encyclopedia has been a media format since 1751, when Diderot and D'Alembert published their famous Encyclopédie, ou dictionnaire raisonné des sciences, des arts et des métiers to make knowledge exchange possible over time and distance on a human to human level. The contemporary training databases are constructed to share information about the world with software and computers. As the SUN researchers state in an article describing the database:

"we need datasets that encompass the richness and varieties of environmental scenes and knowledge about how scene categories are organized and distinguished from each other."

In order to automate processes of recognition purposes, researchers are again triggered to reconsider categorization systems and to question the classification of objects in favour of image recognition applications. The datasets reveal the difficulties and perhaps impossibilities that occur during the development of this simplified model of reality.

voice-over for the media object diamond

voice-over for the media object wifi signal

voice-over for the media object 23% smile

By categorizing the media objects displayed in the exhibition within the classes and sections of the SUN database, the identity actively engages with the classification system created by the computer scientists from MIT. Through the interface of the catalog, the description in the booklet and the voice over texts, the identity i-will-tell-you-everything enables visitors to experience the database's built-in "reality" and category-errors.

i-will-tell-you-everything exhibition booklet

cover and back of exhibition booklet

An Encyclopedia of Media Object is developed in the context of a thematic seminar by Florian Cramer at the Master Media Design of the Piet Zwart Institute in June 2015.

entrance-view of An Encyclopedia of Media Objects


research and initiated work

commissioned work